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How to draw up a national charter

2nd Edition

April 2000

A guide to preparing national charters.

What makes a good charter: key points to remember

Focus on what is important to the user.
Make your service standards specific, measurable, realistic and challenging.
Consult and involve users and those on the front line at an early stage.
Set out clear and effective remedies for when things go wrong.
Work closely with other service providers and bring out the links between you for the benefit of users.
Use plain language.
Monitor and regularly review your charter and the standards it contains.
Set a date for its revision.
Publicise and distribute your charter widely.

Foreword By the Minister of State, Cabinet Office

This Government is committed to making real and lasting improvements to our public services. And to bringing those services closer to the people who use them. The Modernising Government White Paper that we published in March 1999 set out our vision of the modern public services Britain needs if it is to thrive in the new millennium, and we are determined to make that vision a reality.

Transparency is important, and we support the idea that each area of public service should have a charter setting out the standard of service that users can expect. The process of drawing up or revising a charter offers an organisation the opportunity to actively involve staff and users in discussions about its services; to ensure that it has mechanisms in place to support continuous improvement, for example by providing contact points for comments or complaints, and procedures to record the information gained; to consider the scope for closer working with related service providers; and to establish how its standards and commitment to quality might best be communicated to the public at large.

But it is essential that charters are useful and accessible. They are of little use if they are vague or incomprehensible, or focus on things that users consider irrelevant or unimportant. That is why in 1998 we produced a guide to preparing national charters to help organisations wishing to introduce a charter or review an existing one. This edition has been updated to reflect both the challenges set out in the Modernising Government White Paper, and the knowledge that we have gained in the last two years as more and more public sector organisations have developed charters. Charters are a valuable tool for improving services. We hope that this guide will improve the quality of charters that cover national services, and make them more meaningful to the millions who use them.

Ian McCartney.

 

Contents

Flowchart

Chapter 1 – Introduction

Chapter 2 – A national charter

Chapter 3 – Getting Started

Chapter 4 – Consulting and involving people

Chapter 5 – Charter standards

Chapter 6 – Putting things right

Chapter 7 – Working with other service providers

Chapter 8 – Format and design

Chapter 9 – Publicity and distribution

Chapter 10 – Monitoring and reviewing charters

Annex A – Summary checklist

Annex B – Arrangements for clearance

Annex C – Further information – publications

Annex D – Contact numbers and addresses

Annex E – Charter Mark

Flowchart

Plan the development of your charter Get support from Ministers and senior managers, decide who will produce your charter and the resources needed.

Build a partnership with users, staff and other service providers Produce a plan for taking the work forward. Tell users, staff and other providers that you intend to develop a charter and consider with them how they will be involved.

Collect relevant information Establish what aspects of your service matter most to users from available information and by asking them.

Circulate draft charter Produce a draft charter to show users, potential users, staff and other organisations, and decide how to incorporate their views.

Revise draft charter Incorporate comments, and tell users and staff about the changes you made as a result.

Further consultation if necessary

Launch and publicise your charter Finalise the text. Clear internally and with other departments and organisations as necessary. Ensure your staff are ready for the launch.

Distribute your charter Get your charter to as many users and potential users as you can, and make sure everyone in your organisation has access to a copy.

Regularly monitor your charter Monitor performance against standards, and regularly publish performance information. Check to ensure the information in your charter is up to date.

Review your charter Review your charter involving users, potential users, staff and other stakeholders.

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