How to draw up a local charter
An introduction for public services
2nd Edition
April 2000
Foreword By the Minister of State, Cabinet Office
This Government is committed to
making real and lasting improvements to
our public services. And to bringing those services closer to the people
who use them. The Modernising Government White Paper that we published in
March 1999 set out our vision of the modern public services Britain needs
if it is to thrive in the new millennium, and we are determined to make
that vision a reality.
Transparency is important, and we support the idea
that every organisation in the public sector should have a charter setting
out the standard of service that users can expect. The process of drawing
up or revising a charter offers an organisation the opportunity to
actively involve staff and users in discussions about its services; to
ensure that it has mechanisms in place to support continuous improvement,
for example by providing contact points for comments or complaints, and
procedures to record the information gained; to consider the scope for
closer working with related service providers; and to establish how its
standards and commitment to quality might best be communicated to the
public at large.
But it is essential that charters are useful and
accessible. They are of little use if they are vague or incomprehensible,
or focus on things that users consider irrelevant or unimportant. That is
why in 1998 we produced a guide to preparing local charters to help
organisations wishing to introduce a charter or review an existing one.
This edition has been updated to reflect both the challenges set out in
the Modernising Government White Paper, and the knowledge that we have
gained in the last two years as more and more public sector organisations
have developed charters.
Charters are a valuable tool for improving
services. Local charters are important because they relate to specific
services delivered in a local area, and can be tailored to the ‘local’
audience. We hope that this guide will help and encourage local services
to produce charters, improve their quality, and make them more meaningful
to the people who use them.

Ian McCartney
How to draw up a local charter
Contents
 | Focus on what is important to the user. |
 | Make your service standards specific, measurable, realistic and
challenging. |
 | Consult and involve users and those on the front line at an early
stage. |
 | Set out clear and effective remedies for when things go wrong. |
 | Work closely with other service providers and bring out the links
between you for the benefit of users. |
 | Use plain language. |
 | Monitor and regularly review your charter and the standards it
contains. |
 | Set a date for its revision. |
 | Publicise and distribute your charter widely. |
What local services say . . .
‘Our practice charter lets patients know what standards they
can expect from us, and what we expect from them to help us deliver
a high quality service.’
Alan Grimes, Ferrybridge Medical Centre, West Yorkshire
‘In preparation for our local Jobseeker and Employer Charters
we consulted our customers extensively to ensure that our standards
of service reflected their expectations.’
Lisa Maiolani, Employment Service Ayrshire, Dumfries and Galloway
District
‘We have reviewed our cross-sectoral community care charter in
line with the latest guidance, and are producing a new `Better-Care,
Higher Standards’ local charter. We are involving a wide range of
service providers to ensure that users have good information,
access to services and service standards set out in a way that they
can really understand.’
Sue Groves, Wolverhampton Social Services
‘Our parent’s charter is a useful platform for setting out best
quality service standards and for highlighting the importance of
working in partnership with our parents and pupils to achieve these
standards.’
Geraldine Keegan, St Mary’s College, Northern Ireland
'Our charter sets out the standards against which customers
can measure our service, and gives our staff a benchmark below
which they cannot dip.’
Seth Brook, Environment Department, Hertfordshire County Council
‘The local charters and their monitoring enable us to listen to
and learn directly from the people who use our services about what
we do well and what we need to improve upon.’
Colin Gibson, Southampton Community Health Services NHS Trust