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Chapter 1

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Set Standards

'Set clear standards of service that users can expect, and monitor and review performance and publish the results, following independent validation, wherever possible.'

Setting Standards

Service standards are set for all Environmental Health Services. These are tailored to the local authority's particular circumstances (i.e. local demands, local expectations through customer feedback and resources available). Users and staff are consulted on their suitability. Finally standards are endorsed by the appropriate Council Committee/Panel.

Standards are a mix of inputs (e.g. providing a 24 hour standby service), outputs (e.g. response times for a range of services) and also importantly outcomes (e.g. user satisfaction).

Service standards are reviewed at least once a year and new standards are set where appropriate.

The review includes benchmarking comparisons with similar organisations.

Targets may be set to encourage improved performance supporting the ethos of continuous improvement.

Monitoring of Standards

Performance standards are monitored at a frequency appropriate to the service and to what is being measured.

Performance monitoring should be at the individual officer, team and management level, with staff and Members being involved in the monitoring of performance against the standards.

Publication of Standards and Performance

The publication of charters or similar documents listing simple customer care pledges are used to market Environmental Health Services and the standards of service promised. These are made available through a variety of outlets such as reception areas, libraries, GP surgeries, Community Centres, Tourist Information Centres and through daily correspondence with customers.

Actual performance measured against the published service standard whether good or poor, should be regularly reported to the appropriate Committee/Panel, and publicised at least once a year. The use of local newspapers, Council news-sheets, annual reports and Internet are all good examples of the various media used to raise the public's awareness as to what they should reasonably expect and what has been achieved.

Examples of Good Practice

Customer surveys/use of focus groups.
Peer review schemes to benchmark performance against similar services/internal quality audits.
Independent validation (Audit Commission, Charter Mark, ISO 9000).
Mystery Shopper surveys.
Published enforcement policy.
Use of supermarkets to display/publicise standards.
Leaflet on service standards for customers issued at the time of initial contact, with accompanying feedback card.
Monthly performance against standards displayed in reception areas.
Acknowledgement of customer feedback and the action taken as a consequence.

 

CASE STUDY 1 : Publishing Performance Information

(Source : Wycombe District Council)

Introduction

Customers have a right to know how well you have achieved against stated standards, what went wrong, why and what you plan for the future are all important feedback to customers.

Service Development

Performance information at Wycombe District Council is published in:

(i) Service standards leaflets which incorporate previous years' performance compared to those standards set.

(ii) Annual report which:

Compares standards with actual performance
Sets out performance standards for coming year
Summarises customers' suggestions for improvements and the response to this
Seeks further comments on our services.

Benefits

Involving customers, encouraging feedback and informing them on how you propose to respond brings the public and businesses closer to the service. Involvement demonstrates the value placed on receiving other views.

Feedback Received

Feedback on performance confirmed the importance of asking customers and businesses how they feel about service standards, indicating sometimes that we had not got it right.

Comments

Service improvements have been made as a direct result of feedback received on standards and performance.

 

 

CASE STUDY 2 : Customer surveys to set service standards.

(Source : London Borough of Croydon, Royal Borough of Windsor & Maidenhead).

Introduction

The use of customer surveys is a valuable tool for establishing whether service standards match both customer service aspirations and available resources.

Service Development

Representative borough-wide surveys have been designed to establish, amongst other things, the following:

An indication of expected standards for particular services being offered
The most effective means of communicating services on offer and the standards customers can expect
A mechanism for re-aligning or targeting resources.

Benefits

Service delivery is based firmly on the overall needs of residents as well as on statutory prescribed requirements.

Feedback Received

A participation level of 31% of residents randomly surveyed shows a public willingness and interest in being consulted.

Comments

An opportunity to provide customers with input into the standards of service. The results of the surveys are regularly fed into the political process for endorsement and for securing, or re-assigning, available resources.

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Last updated: June 1999