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Chapter 5

User comments and complaints

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Table 3

5.1 Encouraging users to give you feedback (compliments and general comments as well as complaints) will help them feel that your service is committed to listening to them. Monitoring this information can help you spot problem areas and give you general feedback. You will need good procedures to help you deal with individual problems and to give you information about trends, problem areas and so on.

Points to think about

Procedures: have a clear policy and procedure for dealing with comments, complaints and suggestions. Involve staff and users (including elected representatives, school governors etc) in producing it and monitoring its effects.
Information: give users straightforward information about how they can comment or complain - who to, what will happen next, why you want them to tell you what they think. Remember to include information about any appropriate independent review mechanism (for example, an ombudsman).
Presentation: present the information clearly - use plain language, and consider font size and layout. Include information on bills, leave a card with customers when you visit, have a 'suggestions' line, think about using the Internet ' try to be creative.
Choice: not everyone wants to make complaints or comments in writing; make sure users can talk to someone either face-to-face or by phone. Make sure also that staff treat oral complaints in the same way as written ones.
People with special needs: think about the needs of people:
with impaired sight or hearing or learning disabilities;
whose first language is not English or who cannot read at all; and
who might have problems with physical access (eg people in wheelchairs, people with pushchairs).
Publicity: publicity is important. Send out details when you contact your users, put posters where they are likely to see them, circulate information to advice agencies, voluntary groups and other interested people. And feed back to users so they know they have been heard.
Staff: make sure that staff understand and know your comments and complaints procedures and how they should respond - recognise that you may get more complaints as a result of your procedures being easier to use.
Encouragement: encourage a 'no-blame' culture, and approach criticism and comments in a constructive and positive way.
Reporting: publish information about complaints. This lets
users know:
how you are performing against standards;
that you take complaints seriously and that it is worth making a complaint; and
what improvements you have made as a result of complaints.

Pros

Gives free feedback on services.
Easy to set up.
Helps you identify recurring problems.
Can save time and money.
Shows users you are open to comments and complaints and serious about putting things right.
Gives you information about your service's weaknesses and strengths.
Provides both quantitative and qualitative information.

Cons

Presentational. Complaints may increase if you make your complaints handling system good, and if you publicise it well.
Not representative. Some users are reluctant to complain (or compliment), so don't assume that all the problems/successes will be highlighted.
Essentially reactive to existing systems: gives less insight into potential changes.
Can be difficult to present complaints information in a positive way

Costs: cheap, as you are using existing resources.

Use to: get detailed information from individual users.

Frederick Bird Primary School, Coventry

‘Freddies’ is an inner-city school serving a community rich in cultural diversity, with 500 pupils aged 3-11. Worry boxes were introduced two years ago as a means of helping pupils share with their teachers problems that they did not want discussed in class or in front of other pupils. This is especially important when dealing with issues such as bullying. Children put a ticket with their name or initials into the box placed in a neutral space in each year group area. At the end of the day when the pupils have gone, teachers check the box and arrange to find a quiet time to speak to any children who wish it as soon as possible. Pupils appreciate the confidential nature of the worry boxes, and teachers have found them a valuable tool.

Contact: Jon Salway tel: 024 76 221920 fax: 024 76 228026

London Borough of Brent ‘One-Stop-Shop’ increased the proportion of people returning comment cards from three per cent to 40 per cent by introducing collection boxes on interview desks. The boxes make it as easy as possible for customers to register their views. Recently, the system was reviewed to:
take into account customers’ comments on the style, font and size of the card;
be able to monitor whether customer visits to the ‘One-Stop-Shop’ were for the same enquiry or a new one;
be able to check the consistency of customers’ perception of the service;
be able to check the service’s performance against standards; and
be able to monitor the relevance and helpfulness of leaflets and information on display.

Brent ‘One-Stop-Shop’ have also introduced a comments card system for their Call Centre, whereby comment cards are posted with any requests for information. The cards are pre-paid so this is at no extra cost to the customers.

Contact: Sandra Carson tel: 020 8 937 1211 fax: 020 8

First Community Health NHS Trust has a free phone number for comments, suggestions, complaints or compliments called ‘Are You Satisfied?’.

All staff have received information and training on the ‘Are You Satisfied?’ procedures, and all new staff receive training during the Trust’s induction programme. A ‘business-size’ card is available to people using the service to make it easy for them to comment, suggest, complain or be complimentary about the service they receive.

Mid Staffordshire Community Health Council has been invited, since 1995, by the Trust, as an independent third party, to contact those complainants who wish to be contacted to assess how the Trust has addressed their complaint and the sensitivity and clarity of explanations given to them. This process enables the Trust continuously to improve complaint outcomes based on first-hand experiences.

Contact: Alan L Sharville tel: 01785 222888 ext 5488 fax: 01785 221499

Recognise that you may get more complaints as a result of your procedures being easier to use.

 

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