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A new design and navigation for the
UK online interactive service has gone live on Sky digital TV following
months of hard work by the Office of the e-Envoy.
UK online interactive is the gateway
to government information and services via digital TV offering a
single point of access to central and local government services.
The new navigation serves government
information around key topics, for example learning, health, local
information and travel. This topic-based rather than departmental
approach ensures users can find information that is relevant to
them.
According to Sky Television, UK online
interactive is one of the most exciting options on the interactive
menu. Since the launch of the trial, nearly 100,000 households have
used the service. Feedback has been overwhelmingly positive (see
survey results at end).
For those who live in Suffolk there
is even more content available (delivered in partnership with Suffolk
County Council). They are able to obtain further information about
local services through UK online interactive. More local councils
and government departments will follow over the coming months.
Bill Edwards, Director of e-Communications
with the OeE, said of the improved service,
"We have been overwhelmed by
feedback from thousands of members of the public who are positive
about the service and like getting access to government services
where they might not have been able to do so online.
By putting this service on a digital
platform we are able to bring UK online to literally millions
of homes that might not otherwise access our information and services.
From the beginning, we wanted to involve the public in helping
to shape and drive the content - we wanted to deliver a service
that they would find useful.
Over 17,000 members of the public
have taken part in a survey that is informing our thinking - UK
online interactive continues to be a success and we're pleased
to be progressing with phase two so quickly. Importantly, one
of the most encouraging findings was that 90% of respondents indicated
that they were likely to return to the service."
Survey Findings:
As part of phase 1 users were asked
what sort of service they wanted in order to further develop the
service. Over 17,000 people have so far responded to the questionnaire.
The main findings of the questionnaire
were:
67% would be very or quite likely to
apply for a passport on interactive TV
49% would be very or quite likely to book a driving test on interactive
TV
51% mostly use the service for information
88% felt that the information provided was very or quite clear
90% said that they were very or quite likely to return to this service
The most popular times for accessing
UK online Interactive are between 5 and 7pm and between 9 and 11pm,
with the most popular days being Sunday, Monday and Tuesday.
UK online interactive phase one
Questionnaire Responses
(17 April through 4 September 2002)
Question 1:
Do you mostly use interactive TV for:
- Information - 8883 (51%)
- Games - 6294 (36%)
- Shopping - 2173 (13%)
Question 2:
What would you most be interested in
seeing on UK online?
- Cultural Events - 2873 (17%)
- Local Listings - 7701 (44%)
- Local Government Services - 4043
(23%)
- Help with Forms - 1665 (10%)
- News about Government - 1068 (6%)
Question 3:
Is it likely you would pay for your TV license using interactive
TV?
- Very Likely - 5071 (29%)
- Quite Likely - 3373 (19%)
- Don't Know - 4362 (25%)
- Quite Unlikely - 1767 (10%)
- Very Unlikely - 2777 (16%)
Question 4:
How likely are you to apply for a passport on interactive TV?
- Very Likely - 7513 (43%)
- Quite Likely - 4085 (24%)
- Don't Know - 2812 (16%)
- Quite Unlikely - 1207 (7%)
- Very Unlikely - 1732 (10%)
Question 5:
Would you book a driving test on interactive TV?
- Very Likely - 5537 (32%)
- Quite Likely - 2863 (17%)
- Don't Know - 2373 (14%)
- Quite Unlikely - 1202 (7%)
- Very Unlikely - 5375 (31%)
Question 6
Will you return to this service?
- Very Likely - 10950 (63%)
- Quite Likely - 4718 (27%)
- Don't Know - 1215 (7%)
- Quite Unlikely - 246 (1%)
- Very Unlikely - 222 (1%)
Question 7:
How clear is the information?
- Very Clear - 10007 (58%)
- Quite Clear - 5174 (30%)
- Average - 1714 (10%)
- Poor - 303 (2%)
- Very Poor - 123 (1%)
Total number of respondents: 17,350
Notes to Editors:
1. UK online is a partnership between
government, industry, the voluntary sector, trades unions, consumer
groups and the public, forged to enable everyone in the UK to make
the most of the Internet.
2. Interactive digital television (iDTV): Analogue TV converts sound
and pictures into radio waves, received through aerials. This allows
for a small number of channels to be broadcast over the spectrum.
DTV allows more channels to be broadcast in the digital spectrum
of higher sound and picture quality. Interactivity offers choices
in viewing and extra information. Combined with a telephone line
it can provide interactive services including e-mail, text messaging,
voting, home shopping, and home banking.
3. By 2006, more households across Europe will be watching DTV than
using the Internet. 78% of UK homes will have DTV by 2007 and the
UK has the highest take-up rate in the world. (Figures from Jupiter
MMXI).
4. Full Survey results are attached.
5. The original pilot UK online interactive service launched on
Sky digital TV in mid-April. UK online interactive is platform neutral.
· Visit http://www.letsallgeton.gov.uk
to find out more about the drive to get the UK online.
· Visit http://www.e-envoy.gov.uk for information about the
Office of the e-Envoy.
· Visit http://www.ukonline.gov.uk for easy access to information
about Government.
>
http://www.letsallgeton.gov.uk
>
http://www.e-envoy.gov.uk
>
http://www.ukonline.gov.uk
For more information contact:
Cabinet Office Press Office 70 Whitehall
LONDON SW1A 2AS
Tel: 020 7276 0436 - Fax: 020 7276 0618
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