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UK online campaign

 
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TO ENABLE EVERYONE IN THE UK TO MAKE THE MOST OF THE INTERNET

UK online is for everyone. It is a partnership between government, industry, the voluntary sector, trades unions and consumer groups, to ensure the UK is a world leader in the new knowledge economy.
The UK online campaign aims to:

  • Draw together the individual government projects that embrace the new digital communication technologies available, to help make the UK a leading knowledge economy
  • Present government services in a consumer-focused way
  • Change people's attitudes towards the internet, so that people use the Internet more in their everyday lives, in their business transactions and in their dealings with local and national government

The UK online initiative aims to benefit the entire population, both those people who are not yet connected and those already online.

For the roughly 40% of the population, who don't currently use the Internet - UK online will help them get online. Through the initiative people can:

  • Learn where and how to gain access
  • Learn how to use a PC or the Internet
  • Get help with using technology
  • Find out about what's available online
  • Recognise that the Internet has something to offer them

While for those already online, the initiative will help them make the most of the Internet, by:

  • Helping less experienced surfers find out more about what they can do online
  • Helping more experienced Internet users and businesses to deal with each other more efficiently to help create real lifestyle and business benefits
  • Provide an additional way of interacting with government via electronic service delivery of government services and transactions

Achievements

UK online centres

Centres have been established across England, offering free or low cost access to the Internet, help and support.

Speaking at The e-Summit on 19 November 2002, the Prime Minister announced that the 6000th centre had opened, six weeks before the target date. In Scotland, Wales and Northern Ireland, Internet access is provided principally at local libraries under the People's Network scheme. Scotland is creating over 1,000 further public Internet access points in locations such as shops, hairdressers and pubs.

www.ukonline.gov.uk

The site has been designed to give people online access to public information and services. It is an easy entry point for people who want to search government information, find out about local services, do things online (book a passport, submit a tax return form) read up-to-date news or get advice on key life events (such as having a baby, moving home).

UK online interactive TV service

Sky Digital viewers can now access information from UK online via their TV. Viewers in nearly six million homes can get information on jobs, health, learning as well as useful travel advice from the Foreign and Commonwealth Office. And services are being added all the time.

UK online campaign

The UK online campaign runs year-round with high profile events placed strategically to build awareness of the UK online strategy.

As part of the UK online campaign, a freephone number was set up, 0800 77 1234 for people who are looking for details of their nearest local online centre. We also have a campaign website www.letsallgeton.gov.uk where you can find out more information about UK online as well as advice and tips about the Internet, from how to choose an ISP to shopping safely and avoiding computer viruses.

On 10 March 2003, the OeE unveiled a major campaign for the spring to encourage new users to try out the Internet The initiative will aim to raise awareness of the benefits that the Internet can offer to all and break down the barriers that people face to getting online.

UK online partnerships

The OeE is working in partnership with a number of private companies and voluntary organisations to deliver activities that enable everyone to make the most of the Internet

Partnership agreements have been reached with Age Concern England, Arriva Group, the BBC, BT plc, Citizens Advice, Dixons Stores Group, the National Library for the Blind, the Prince's Trust, the Royal National Institute for the Deaf, Hewlett Packard and Microsoft Ltd.

> http:/www.ukonline.gov.uk website
> http://www.letsallgeton.gov.uk website

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